About Google Ads Introduction
Google Ads is one of the widely used platform in advertising platform. Google Ads helps businesses reach in wider area by targeting their potential customer when they are searching for some products, services or some solutions.
It includes:-
- Search Ads
- Display Ads
- Video Ads
- Performance Max Campaigns
- App Campaigns
Google Ads helps businesses reach a real wider audience. We start by understanding and merging the campaign goals with the business goals; basically understand if they are being aligned together. The students learn the structure of the ad also including the relationship among these – Account, Campaign, Ad group, Ads and the Keywords.
The campaign includes targeting according to the demographics, regions, audience, age groups, products or even categories. It all contributes to a better ad campaign.
The students also understand the practicality of these terms:-Clicks, Impressions, Reach, Click through rate, Cost per click, Cost per conversion, Conversion rate. Overall, this module covers the whole of Google Ads.